About Us

I am a father of three, I created DAD LABEL for products I need as a dad, I believe there is there are other mums and dads out there that feel the same as me. 

First idea was a backpack, I'd go to the zoo with my kids and see other dads walking around with Pokémon or unicorn bags, full to the brim, zipper about to explode.

All backpacks seemed to be for kids or mums, when I am out with my family, I want to be the one holding the equipment, I also want to look good.
If you google men's backpacks you get poor quality sports bags or military style bags, I wanted a bag practical for any family adventure, I also use the bag when I go to the gym and work.

I researched different types of bags, had a prototype made from my drawings I had done (poorly drawn would be generous) mad a few changes after showing it to friends, and nailed the final product

I have other plans for products, I am currently working on 

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